SEO and New dot Brand gTLDs

Search Engines drives traffic to a site that is well ranked for the right keyword

According to a recent study carried out by Custora in the USA, search engines — paid and organic — represent close to 50% of e-commerce orders, compared to 20% for direct entry. A dot brand domain has the potential to boost direct entry, as it can be more memorable than traditional domains. Can dot brand domains also be part of a consistent search engine strategy? … Continue reading...

Filing Cybersquatting Complaints With No Actionable Claims

I noted in last week's essay three kinds of cybersquatting complaints typically filed under ICANN'S Uniform Domain Name Dispute Resolution Policy (UDRP). The third (utterly meritless) kind are also filed in federal court under the Anticybersquatting Consumer Protection Act (ACPA). While sanctions for reverse domain name hijacking are available in both regimes, the UDRP's is toothless and the ACPA's a potent remedy. As a result, claimants who would not dare to file complaints in federal court (or if they do … Continue reading...

Benefits and Challenges of Multiple Domain Names in a Single UDRP Complaint

How many domain names can be included in a single complaint under the Uniform Domain Name Dispute Resolution Policy (UDRP)?

Neither the UDRP policy nor its corresponding rules directly address this issue, although the rules state that a "complaint may relate to more than one domain name, provided that the domain names are registered by the same domain-name holder."

As I have written before (see, "The Efficiency of Large UDRP Complaints”), there are obvious incentives for a … Continue reading...

Domain Name Association Supports IANA Transition, Petitions Congress to Move Forward

I recently sent a letter to congressional leaders including Speaker of the House Paul Ryan; House Minority Leader Nancy Pelosi; Senate Majority Leader Mitch McConnell and Senate Minority Leader Harry Reid expressing the Domain Name Association's support of the U.S. Administration's planned transition of the Internet Assigned Numbers Authority (IANA) to the global multi-stakeholder community under the stewardship of the Internet Corporation for Assigned Names and Numbers (ICANN).

The Domain Name Association is a non-profit association that represents the interests … Continue reading...

Refutation of the Worst IANA Transition FUD

Of all the patently false and ridiculous articles written this month about the obscure IANA transition which has become an issue of leverage in the partisan debate over funding the USG via a Continuing Resolution, this nonsense by Theresa Payton is the most egregiously false and outlandish. As such, it demands a critical, nearly line by line response.

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Changing who controls the Internet Corporation for Assigned Names and Numbers (ICANN) so close to our presidential election will

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.BLOG Another gTLD Off To A Flying Sunrise Start

The .shop new gTLD is was off to a great start and appears to have gained 1,197 applications during its Sunrise period that ended 29 August, with around 350 of these coming in the last week, making it one of the most successful Sunrise periods for a new gTLD. But .blog is on track to beat this. Only halfway through its Sunrise period the registry is claiming over 600 applications.… Continue reading...